LIST OF CONTENTS
A. BUSINESS BASICS ................................................................. Page 1
1. What is Business?.............................................................. Page 1
2. Careers in Business........................................................... Page 1
B. MARKETING .......................................................................... Page 2
1. The Four P’s...................................................................... Page 2
2. The Target Market............................................................. Page 2
C. INTERNATIONAL BUSINESS ................................................. Page 3
1. Why Nations Trade ........................................................... Page 3
2. Multinational Corporations................................................ Page 3
D. DATA PROCESSING............................................................... Page 4
1. Computer Systems............................................................ Page 4
2. The Role of Computers in Business................................... Page 4
E. ACCOUNTING ....................................................................... Page 5
1. An Accounting Overview.................................................... Page 5
2. The Balance Sheet............................................................. Page 5
F. FINANCE................................................................................ Page 6
1. Why Finance?..................................................................... Page 6
2. Acquisition of Capital.......................................................... Page 6
G. MANAGEMENT....................................................................... Page 7
1. Management Functions..................................................... Page 7
2. Management and Human Resources Development............ Page 7
H. DECISION-MAKING.............................................................. Page 8
1. Steps in the Decision Process............................................ Page 8
2. The Reality of Decision-Making........................................ Page 8
I. HOW TO MAKE AN APPLICATION LETTER & CV............... Page 9
J. PARTS OF BUSINESS LETTERS ............................................. Page 10
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